Introducing the Atelier Holgur Frømand: Silver Tide

Introducing the Atelier Holgur Frømand: Silver Tide

4 June 2024

New Edition Fumée variant brings stealth and luxury to the collection

Independent watch brand Atelier Holgur introduces a new sophisticated diver’s reference to its exclusive Edition Fumée collection. After unveiling the vibrant Fire Coral Red and Ocean Emerald Green editions, the brand now reveals the elegant, stealthy and luxurious Silver Tide dial.

Since debuting the brand, founders Matthew de Bakker and Asbjørn Simonen-Andersen have concentrated on enhancing the success of their initial diver’s watch, the Frømand. Distinct from many others in the industry, Atelier Holgur set out to design a watch that meets professional diving standards while integrating luxurious elements typically associated with haute horology.

Following the launch of the inaugural model, and its subsequent Edition Fumée variants which introduced splashes of colour to the line, Atelier Holgur now presents the Frømand Edition Fumée Silver Tide.

Taking inspiration from marine environments

The Edition Fumée watches were inspired by colours co-founder Matthew de Bakker encountered during his diving experiences. The Silver Tide takes inspiration from night dives where the moonlight reflects off the surface of the water, giving a silver glow that fades to black. The dial effortlessly showcases a dark silver sunburst effect, with a fumée gradient around the edges, merging stealthy luxury with contrast and uniformity within the titanium case.

The Edition Fumée features Frømand’s technically proficient and finely finishes

The Edition Fumée offers the same level of functionality as the original model. Maintaining water resistance of up to 300m, a unidirectional dive bezel, and exceptional readability, the new design introduces slightly different dial aesthetics, exuding a more refined demeanour. The hands, indices, and count-up scale, featuring abundant Super-LumiNova®, remain easily visible even in deep waters. The primary dial design replaces the textured finish of the brand's first model with a sunburst pattern on a smoother surface, except for the small seconds sub-dial which still showcases a series of delicate concentric circles. The resulting timepiece appears slightly more elegant, leaning more toward a formal look rather than sporty.

Furthermore, the new Edition Fumée models continue to feature the highly praised skeletonized movement found in the initial release, the Schwarz-Etienne ASE 200 for Atelier Holgur. Enhanced with a micro-rotor and exquisite finishing touches, this calibre stands out from conventional movements seen in traditional diver’s watches. Appropriately, Atelier Holgur has equipped these updated veand’srsions with a transparent case back, offering a clear view of the beautifully decorated movement for watch enthusiasts to admire.

Similarly, the Grade 5 Titanium case, sized at 40mm in diameter, returns. Adorned with polished and micro-blasted finishes, the exterior poses significant technical challenges, showcasing the brand’s commitment to quality craftsmanship.

In line with the 2022 Frømand model, the Edition Fumée features an integrated strap bar ensuring a secure fit on the wrist, a practical feature both on land and in water. Atelier Holgur’s innovative strap system enables easy strap changes without requiring any tools. The Edition Fumée includes two straps, both crafted from recycled ocean plastic by tide ocean material®, enhancing sustainability. The first strap features a Hook & Loop fastening and pin system, providing a glimpse of the movement from the back, while the second strap boasts a simple loop design with a hint of colour that complements the dial.

About Atelier Holgur

Atelier Holgur was born out of a desire to build watches that could stand up to the rigours of life and adventure, incorporating high-end watchmaking materials and techniques to deliver a uniquely rugged yet luxurious experience. 

Co-founded by Asbjørn Simonen-Andersen and Matthew de Bakker, Atelier Holgur is determined to carve out a niche in the independent watch market, while supporting ocean conservation efforts around the world. Harnessing Matt’s passion for design and horology, as well as Asbjørn’s watchmaking heritage, Atelier Holgur pays homage to Asbjørn’s grandfather whilst at the same time delivering distinctive watches suited to the present day and beyond.


Technical data

Atelier Holgur Frømand Edition Fumée
Silver Tide edition limited to 8 pieces
Retail price: 11,500 CHF excluding local taxes


Material: Grade 5 Titanium, polished and micro-blasted finish
Integrated strap bars
Unidirectional dive bezel in black DLC, 120 clicks
Diameter: 40mm
Lug width: 22mm
Lug-to-lug: 48mm
Height: 13.5mm
Water resistance: 300m / 30atm
Glass: sapphire crystal front/back with anti-reflective coating
Dial: Sunburst fumée dial with 3D applied Super-LumiNova®, sub-seconds
Hands: Atelier Holgur sword style with 3D applied Super-LumiNova®


Schwarz-Etienne ASE 200 for Atelier Holgur
Skeletonised, micro-blasted with hand polished bevelled edges
Self-winding mechanical movement
Power reserve: 86 hours
Winding rotor: micro-rotor with bi-directional winding
Frequency: 3 Hz (21,600 Alt/h)
Movement parts: 198
Movement jewels: 33
Functions: hours, minutes, seconds (hacking)


Supplied with two straps made with tide ocean material® (recycled ocean plastic), and Grade 5 Titanium buckles

  • Daily wear strap with Hook & Loop fastener and pin system
  • Diving single loop strap with Hook & Loop fastener adjustment