The Divers' Watch, Redefined

Atelier Holgur is pleased to unveil the Frømand, a divers’ watch that is equally at home complementing a lounge suit or jeans as it is underwater. It proffers versatility, functionality and a notable degree of style. The name, Danish for ‘frogman’, celebrates the military divers of yesteryear, however, the design language is contemporary, ideally suited to the here and now.

Luxury timepieces made for exploration

The Frømand

Designed with integrated strap bars, the Frømand will stay strapped to your wrist no matter what is thrown at it. Paired with its duo of included straps, the Frømand can be enjoyed in casual settings, or in more demanding environments.

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19 dec 2022 - "Welcome a stylish dive watch from the new brand with a lot of promise,.. The overall feeling the Atelier Holgur Frømand evokes is of a fresh approach."

18 dec 2022 - "While it bears the hallmarks of a dive watch, the design is strikingly modern, and very attractive"

7 dec 2022 - " Where bonkers hypercar design meets watchmaking tradition and flawless functionality,.. The movement is not merely beautiful, but like the rest of the watch, its beauty lays upon a foundation of functional proficiency."

2 nov 2022 - "When seemingly every press release is trying to convince you that this new diver is the tool watch for a new generation of watch lovers, it’s refreshing when Atelier Holgur wants you to know that they were just trying to make the coolest looking diver they could in the most high quality way possible. ..."

27 oct 2022 - "The Frømand delivers the essential requirements for a divers’ watch... However, it is the attention to detail, the quality of the materials employed, the versatility of the watch and its impressive movement that differentiates this watch from most of its contemporaries..."

26 oct 2022 - "If you're looking for a sauve elegant divewatch, look no further.."

26 oct 2022 - "The BEST Diver Watch of 2022?! A New Player Just Entered The Watch Game.."

26 oct 2022 - "The excitement of seeing a watch that is not a derivative take on a classical dive watch makes for a great first release of this new Singapore-based brand..."

Watches for exploration and conservation

Atelier Holgur firmly believes that businesses must play an active role in protecting our planet. Our vision is to support exploration and conservation projects in Asia-Pacific and around the world.