Regular priceCHF 9,850.00

This limited edition of 100 pieces is already in production.

Current delivery time: 2-3 weeks.

The price excludes any local taxes and import fees. These are borne by customer upon arrival of package.

  • Free worldwide shipping

The watch comes with a limited (two) years mechanical warranty from when we ship the watch.

The strap(s) are not included in the warranty.

Shipping costs are included in the above price. When package is shipped you will receive a shipping code via e-mail.

Deposits are non-refundable but refunds are possible within 14 days of receiving the watch.

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The divers' watch, redefined

Atelier Holgur is pleased to unveil the Frømand, a model that redefines the divers’ watch genre by encompassing many luxurious features seldom found on subaquatic-themed timepieces.

The Frømand, a divers’ watch that is equally at home complementing a lounge suit or jeans as it is underwater (water-resistant to 300m). It proffers versatility, functionality and a notable degree of style. The name, Danish for ‘frogman’, celebrates the military divers of yesteryear, however, the design language is contemporary, ideally suited to the here and now.

A skeleton movement with a diver’s watch

A characteristic of Atelier Holgur is that we do not doggedly follow the pack. In this instance, we have turned to Swiss high-end movement specialist, Schwarz Etienne to commission an automatic skeletonised movement featuring a micro-rotor.

25 aug 2023 - "Pietro and Johnny talk with Atelier Holgur co-founder Asbjørn Simonen-Andersen to discover the story behind a small company dedicated to creating luxury sports watches, with an eye on the state of our planet and her oceans"

8 may 2023 - "... I can absolutely envision 100 Frømand fans lining up for their allocation, particularly if they get a chance to try it on first. There’s a harmony between the case and strap options that really works on the wrist. It’s a watch with an undeniable presence – a true conversation piece – that’s also incredibly easy to wear."

25 apr 2023 - "... and yeah you flip it over and boom there's a Schwarz Etienne movement... modern, kind of aggressive dramatic, light weight,,.. I was think it would cost closer to 20,000.."

30 apr 2023 - "This watch shouldn't be possible.. Frømand is equipped with Schwarz Etienne's caliber ASE 200, a hand-made mechanical movement that in a certain sense is equivalent to putting a finely tuned Rolls Royce engine in a four-wheel drive."

19 dec 2022 - "Welcome a stylish dive watch from the new brand with a lot of promise,.. The overall feeling the Atelier Holgur Frømand evokes is of a fresh approach."

18 dec 2022 - "While it bears the hallmarks of a dive watch, the design is strikingly modern, and very attractive"

7 dec 2022 - " Where bonkers hypercar design meets watchmaking tradition and flawless functionality,.. The movement is not merely beautiful, but like the rest of the watch, its beauty lays upon a foundation of functional proficiency."

2 nov 2022 - "When seemingly every press release is trying to convince you that this new diver is the tool watch for a new generation of watch lovers, it’s refreshing when Atelier Holgur wants you to know that they were just trying to make the coolest looking diver they could in the most high quality way possible. ..."

27 oct 2022 - "The Frømand delivers the essential requirements for a divers’ watch... However, it is the attention to detail, the quality of the materials employed, the versatility of the watch and its impressive movement that differentiates this watch from most of its contemporaries..."

26 oct 2022 - "If you're looking for a sauve elegant divewatch, look no further.."

26 oct 2022 - "The BEST Diver Watch of 2022?! A New Player Just Entered The Watch Game.."

26 oct 2022 - "The excitement of seeing a watch that is not a derivative take on a classical dive watch makes for a great first release of this new Singapore-based brand..."

Practical but sumptuous

Historically, divers’ watches were utilitarian objects with functionality influencing their appearance. Although some designs have proved popular with desk divers, in some instances models have lacked eye appeal. Moreover, divers’ watches have often been devoid of luxurious touches.

Atelier Holgur believe that practicality and style are not mutually exclusive and that a divers’ watch can be luxurious. This philosophy is manifest with the Atelier Holgur Frømand, a model that redefines the notion of a divers’ watch.

Legibility and luxury 

The dial of the Frømand is snailed and dressed in an inky shade of black, serving as a foil for the adjacent white accents. The hour and minute hands are black near the centres, but are predominantly executed in a brilliant shade of white, matching the colour of the indexes. Atelier Holgur has applied three-dimensional luminescent material (green emission) to the hands, indexes and the small seconds indication positioned at 6 o’clock, granting superb readability at all times while adding depth to the composition.

A Grade 5 titanium case

Measuring 40mm in diameter, the Atelier Holgur Frømand is housed in Grade 5 titanium. This lightweight alloy is corrosion-resistant, non-magnetic and hypoallergenic. Not to be confused with lower-cost Grade 2 titanium, Grade 5 titanium is composed of 90% titanium, 6% aluminium and 4% vanadium. It is stronger than Grade 2 titanium and can be polished. In this instance, Atelier Holgur has chosen to endow each component with either a polished or microblasted finish. The case, lugs, crown protector and buckle are all made of Grade 5 titanium.

The Frømand comes supplied with two straps made from recycled ocean plastic, produced by tide ocean material®. The first strap is fitted with a Hook & Loop fastener and pin system, allowing the wearer to view the movement to the rear. An additional single loop diving strap is also supplied with the watch.

Technical data


Material: Grade 5 Titanium, polished and microblasted finish
Integrated strap bars
Bezel: Unidirectional dive bezel in black DLC, 120 clicks
Diameter: 40mm
Height: 13.5mm
Water resistance: 300m / 30atm
Glass: sapphire crystal front/back with anti-reflective coating
Dial: snailing with 3D applied Super-LumiNova®, sub-seconds
Hands: Atelier Holgur sword style with 3D applied Super-LumiNova®


Details: Schwarz-Etienne ASE 200 for Atelier Holgur
Skeletonised, microblasted with hand polished bevelled edges
Self-winding mechanical movement
Power reserve: 86 hours
Winding rotor: micro-rotor with bi-directional winding
Frequency: 3 Hz (21,600 Alt/h)
Movement parts: 198
Movement jewels: 33
Functions: hours, minutes, seconds (hacking)


Supplied with two straps made with tide ocean material® (recycled ocean plastic).

Daily wear strap with Hook & Loop fastener and pin system

Diving single loop strap with Hook & Loop fastener adjustment